The renaissance in the UK spirits sector in recent years has been underpinned by the industry’s investment in innovation.

A stable duty regime brought about by the previous freezes to excise duty across all categories has helped create an ecosystem that has enabled the industry to adapt to changing consumer tastes and increasing demand for iconic UK spirits. The industry has invested heavily, to the tune of hundreds of millions over the past five years. 

The investment spreads right across the industry. Businesses of all shapes and sizes, from those that started with an idea in a living room, to major global brands, are continually innovating to grow the industry and provide premium experiences to consumers across the UK and further afield. 

Spirits are also one of the UK’s most valuable and important exports. The innovation and investment of the industry has bolstered the reputation of UK products across the globe, where UK spirits are a by-word for quality.