This was one of our busiest and best campaigns yet. From driving our campaign ad van around local pubs and landmarks, to securing national media coverage using our own industry polling, we certainly made a splash in Westminster.

MPs and Treasury officials couldn’t help but take notice of our calls to rethink the level of spirits duty, with our Westminster Tube Station advertising – running for the full week leading up to the Spring Budget – certainly making sure we were heard.

We brought in pubs and hospitality venues, too, to hear first-hand how unstainable duty rates were causing their businesses, as well as consumers, to suffer.

Watch our interview with pub co-owner Ben Martin here

In this campaign, we saw some brilliant media coverage highlighting our small distilleries across the country. We could not have achieved this level of noise for our campaign without their support and willingness to provide last-minute quotes and interviews. Coverage was secured for our small distillers in both local and national media, including The Express, The Sun, Burnley Express, The Spirits Business, The Times, The Metro, The Evening Standard and The Daily Mail.

Some highlights below…

Our fantastic small distillers were also featured on television and on the airwaves across the UK. The Copper Rivet team in Kent made appearances on ITV Meridan, whilst Neema Rai (Owner and founder of Tamesis Dock) featured on TalkTV, LBC and BBC South London.

A successful UK Spirits Alliance campaign caught the attention of The Treasury, leading to a pre-Budget meeting with Exchequer Secretary Gareth Davies MP on your behalf –allowing the opportunity to put our arguments directly to The Treasury in person.

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